🚀
Early access opening soon — join the waitlist

Stop guessing.
Know your real numbers.

The PPC dashboard Amazon sellers actually want. Weekly ACOS, TACOS and real net profit in one view — with an AI review that tells you what to do next.

✓ You're on the list — we'll be in touch soon!

No spam. No credit card. Just early access when we launch.

4-week
rolling PPC window
US + UK
markets in one view
📬
Monday digest included
AI
review built in
app.sellermatrix.com
Dashboard
Campaigns
YTD Report
Add Week
Good morning, Seller 👋
Showing 🇺🇸 US + 🇬🇧 UK · 4 weeks loaded · FX 1£=$1.33
🇺🇸 Net Profit
$3,241
🇬🇧 Net Profit
£2,108
Combined
$6,084
Total Sales
$26,396
SP Spend
$6,745
SP ACOS
40.6%
TACOS
25.6%
Orders
993
ROAS
2.46x
Total Sales — 4-week trend
ACOS & TACOS
AI Account Review
✓ Healthy — W21 analysis
TACOS improved 3.2pts week-on-week. Cedar Rings Broad is performing at 28% ACOS — strong return.
↑ Raise Cedar Rings bids 15%
PPC Health Score
72
Good shape
SP ACOS
32.4%
TACOS
25.6%
ROAS
3.09x
Ad cost ratio
25.6%
What you get

Everything you need. Nothing you don't.

Built by an Amazon seller, for Amazon sellers. No bloat, no 30-tab dashboards, no features you'll never use.

📊
Rolling 4-Week View
ACOS, TACOS, spend and real net profit across the last four weeks side by side. Trends you can actually act on, not raw data to decipher.
💰
Real P&L — Not Vanity Numbers
Net profit after Amazon fees, COGS, refunds, VAT and indirect costs. The number that actually tells you if your business is working.
🤖
AI Weekly Review
Plain-English summary every week — what happened, why it happened, and one clear action to take. No jargon, no dashboards to interpret.
⚡
PPC Health Score
A single 0–100 score across ACOS, TACOS, ROAS and ad cost ratio. Traffic-light signals so you know at a glance what needs fixing.
🌍
US + UK in One View
Switch between markets or see combined performance with live FX conversion. No more toggling between two Seller Central accounts.
🎯
Campaign Bid Directives
Every campaign gets a clear action — Pause, Reduce 20%, Raise 15% or On Target — ranked by spend. Work through the list in 10 minutes.
9:41●●●
Tuesday · 19 May
Revenue today
£3,841
▲ 18% vs yesterday
🇺🇸
USA
$2,194
🇬🇧
UK
£1,647
Orders147
Est. spend£620
Sales
Deals
Prime
Health
9:41●●●
Lightning Deal · Live
Cedar Rings 40-pack
34% off · 94 mins in · 47% claimed
Deal revenue
£1,203
▲ picking up pace
47%
Claimed
£16
Avg order
53%
Left
Sales
Deals
Prime
Health
9:41●●●
72
PPC Health · W21 · ↑4pts
SP ACOS32.4%
TACOS25.6%
ROAS3.09x
Ad ratio25.6%
This week
Cedar Hangers SP at 65% ACOS — pause today.
Sales
Deals
Prime
Health
iOS App — Coming Soon

Your numbers.
In your pocket.

The dashboard tells the full story on Monday. The app gives you the dopamine hit during the week — live revenue, deal alerts, and your health score, whenever you need a glance.

  • 📈Live sales ticking up in real time — USA and UK side by side
  • ⚡Deal alert when a Lightning Deal fires — velocity, units claimed, revenue pace
  • ⭐Prime Day mode — running total, hourly velocity, daily target progress
  • 🎯PPC health score at a glance with the one action to take this week
🔔  Join the waitlist for early access

Sound familiar?
We built this because we lived it.

✕
Sellerboard on one screen, Ads on another
A spreadsheet trying to tie them together. An hour of your Sunday gone, and you're still not sure if the numbers add up.
✕
Great ACOS, terrible profit
Your SP ACOS looks fine but you're somehow losing money. Without total ad cost as % of all revenue, you're flying completely blind.
✕
40 campaigns, no idea where to start
You know some campaigns are bleeding spend. You just don't know which ones need pausing, which need more budget, and in what order.
✕
Helium 10 is $129/month for features most sellers never use
You don't need keyword research, listing optimisation and a podcast. You need your weekly numbers in plain English.
Seller Matrix fixes all of this
✓
P&L and PPC in one screen
Upload your SP report and Sellerboard figures once a week. Net profit, ACOS, TACOS and spend all in the same view.
✓
TACOS, not just ACOS
Ad spend as % of all revenue — not just ad revenue. The number that actually tells you whether your advertising is sustainable.
✓
Clear actions on every campaign
Pause, Reduce 20–25%, Raise 15% or On Target. Every campaign, ranked by spend. Done in ten minutes.
✓
Priced for actual sellers
One focused tool, one fair price. Early access members get founder pricing locked in forever — even as we add features.
Pricing

Simple. Honest. No surprises.

Early access members lock in founder pricing forever. All prices exclude VAT.

Monthly
Annual — 2 months free
Starter
£19
/ month
For sellers who want the weekly PPC health check — automatically.
  • 4-week rolling dashboard — always see your latest window
  • Americas + Europe in one view
  • Advertising API auto-sync — data updates automatically, no CSV uploads
  • SP ACOS, TACOS, ROAS, orders, spend
  • Campaign bid recommendations
  • PPC Health Score with traffic-light signals
  • P&L estimates — enter once, tracks automatically
  • 1 Amazon account connection
Join waitlist
No card required · Cancel any time
Most popular
Pro
£39
/ month  £29 early access
For sellers who want the full picture — trends, history and AI doing the thinking.
  • Everything in Starter, including Advertising API auto-sync
  • YTD report — full year builds week by week
  • AI weekly account review — what happened, why, what to do
  • Monday morning email digest — lands in your inbox automatically
  • Anomaly alerts — notified if spend spikes or ACOS tanks
  • Bid change tracker — did that raise actually work?
  • SP-API settlement data — automatic P&L, no manual entry
  • Blended COGS setup — enter your rate once
  • 2 Amazon account connections
  • Priority support
Join waitlist at £29
No card required · Cancel any time
Unlimited
£59
/ month
For serious operators, growing brands and agencies managing multiple accounts.
  • Everything in Pro, including Advertising API auto-sync
  • Unlimited Amazon accounts — manage multiple brands or clients
  • Shareable weekly debrief — beautiful link for your team or VA
  • White-label reports — remove Seller Matrix branding
  • Multi-user access — up to 5 team members
  • Historical bulk import — upload past weeks to build your full year
  • Campaign annotations — add context to any week
  • Early access to all new features
  • Onboarding call + priority phone support
Join waitlist
No card required · Cancel any time
Feature Starter
£19/mo		 Pro
£39/mo		 Unlimited
£59/mo
4-week rolling dashboard ✓ ✓ ✓
USA + UK markets in one view ✓ ✓ ✓
Advertising API auto-sync ✓ ✓ ✓
Campaign bid recommendations ✓ ✓ ✓
PPC Health Score ✓ ✓ ✓
P&L estimates ✓ ✓ ✓
YTD full-year report — ✓ ✓
AI weekly account review — ✓ ✓
Monday email digest — ✓ ✓
Anomaly alerts — ✓ ✓
Bid change tracker — ✓ ✓
SP-API auto P&L — ✓ ✓
Unlimited accounts 1 2 ∞
Team members 1 1 5
Shareable debrief — — ✓
White-label reports — — ✓
Historical bulk import — — ✓

Content creator or Amazon seller educator? Earn 25% recurring →

Ready to know your numbers?

Join the waitlist today. Early access members get Pro at £29/month, locked in forever.

✓ You're on the list. We'll be in touch soon!

No spam. Unsubscribe any time.